"LEGO - REimagine" — Jung Hyun Kim

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junghkim02@gmail.com

“LEGO - REimagine”

Category:

Zine,
Publication

Year:

2023

‘Lego’ is a toy that has become well-known to many people around the world. The identity of the toy itself is significant to many people’s nostalgic childhood, and even present till this day. However, the characteristics of the design and the versatility of the ‘Lego’ block itself are something that makes the ‘Lego’ a lot bigger than a small toy block.

‘LEGO - REimagine’ is a zine/publication that re-imagines the original ‘LEGO’ toy from a design perspective, and discusses the impact that the toy has brought to the world in a design and philosophical aspect. How the small toy block is not just an influential piece of design, but also a reminder of what design can be.